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Comp24 President Kenneth Wasserman's interview at Packworld.com:
The evolution of package prototyping
Published in Packaging World Magazine, August 2009 , Written by Jim George

The process of creating shelf-ready packaging samples that accurately reflect the look and feel of the real thing is undergoing change that will benefit marketing teams seeking the best possible package. The Comp24 Group (www.comp24.com) is one company that produces package prototypes, and company President Ken Wasserman discusses with marketing & design editor Jim George what brand marketers and those in the supply chain need to know if they haven’t considered prototyping recently. (read full interview at packworld.com).

Comp24 Case Study: Going upscale in a down economy
New-product launch for Bravado Imports delivers critical package development

New York, NY – May 5, 2009 – Perception is reality, and value perceived, sells. That’s the story for Bravado Imports, Inc., of Lititz, PA., an all-new company with an all-new, high-end product, an all-new brand and a new custom package developed with help from packaging consultant Comp24 in New York City. Bravado’s new product packaging story is not only attracting attention but is one that a multitude of established marketers would love to emulate. more

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